A Founder's Playbook turns any idea into a real launch plan — the positioning, the one channel to win, and the first moves — drawn from how 56 real businesses actually got their first customers.
Most people with an idea don't fail because the idea is bad. They fail because no one ever handed them a plan — how to position it, where to find the first customers, and what to do in week one. The advice that exists is either a $20k consulting engagement or a pile of generic blog posts.
So we did the reading for you. We went deep on the places where founders document what actually worked, distilled the patterns behind 56 real businesses, and built a tool that hands anyone a personalized plan in about a minute. It's free because the plan itself is the best possible introduction to what we do.
A small team of operators who've spent their careers on the two things every founder needs: getting found, and getting paid.
Spent a decade inside the platforms where consumer brands and creators grow — leading brand and creator partnerships at two of the biggest social apps, then building a media community read by tens of thousands of founders. She knows how a product gets found and how a story gets shared.
A serial builder who's launched dozens of small tech apps — micro-SaaS tools, side projects and weekend experiments. Plenty flopped; a handful found real customers. Doing it over and over taught him what most first-timers get wrong: shipping is the easy part, distribution is the whole game. He lives in the unglamorous grind of landing the first hundred users.
Spent 15 years turning young companies into credible ones — first at a Big Four firm, then leading a fast-growing assessment company and becoming a recognized voice on AI governance. She keeps the advice here honest, practical, and grounded in what really holds up.
This playbook wouldn't exist without the founders and publications who share how real businesses get built — in public, with the numbers. We're grateful to them and send people their way constantly.
We'll give you an honest evaluation based on 56 real businesses, then a few concrete ways to launch it — bootstrapped or with a small team.
Get my plan →